Simon is highly experienced and has been coaching for 17 years. He has worked with beginners through to players with international experience. He is now specialising in the athletic development of players. As a tennis and fitness coach, he can offer the potential to make fitness very functional for tennis and the individual player, closely linking the physical and technical aspects of the game. This is an area of growing importance in modern competitive tennis and usually not made specific to the sport. Fitness levels are often lacking in British players and he is excited to be helping to address this.

Simon takes a holistic approach, as being a tennis player needs to be a way of life, not just what happens on court. He also caters for the individual by looking at the needs of each player. He believes that poor technique is often caused by physical breakdown and therefore addressing these issues enables the technique to move on. However, Simon feels that technique is only there to fulfil tactics and to prevent injury, not to make a player look good.